Telling stories is one of the most effective means that people have to influence, teach, and inspire each other. For me though, the most powerful application of story telling is in learning.
Storytelling can forge connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people. This is evident at family gathering when we trade stories from our own histories to ensure they live on in the future. We understand intuitively that the stories we hold in common are an important part of the ties that bind.
This understanding also holds true in the business world, where a company’s stories, and the stories its leaders tell, help solidify relationships in a way that facts and figures encapsulated in bullet points don’t.
Good stories do more than create a sense of connection. They build familiarity and trust, and allow the liste